As the name shows, this is all about Japan including cuisine and culture. Along with this there are many other special events as well such as the UK Cosplay Award 2011 and Sushi Awards 2011.
Cosplay is big in Japan, no one gives funny looks when someone goes past in Japan cosplaying. Hyper Japan is the same, this is the opportunity to dress up and allow people to admire you. If you go dressed up, chances are people will be queueing up to take your picture.
Japan is about cute and cool as well, so you are bound to see a lot of this around, whether its toys or posters or other things.
With so much on show and with it being bigger than last year, it is definitely worth a visit.
For more photos go to http://www.facebook.com/media/set/?set=a.10150292838135026.547248.793350025&l=7566d83e86
So check out Hyper Japan at http://www.hyperjapan.co.uk/ and start booking those tickets!