La Sardina is on the Market!

Lomography has done it again...they've brought our a new camera for all the analogue fans out there!

Heres the Official Lomography press: -

La Sardina

The Fresh and Unique 35mm Fish Can Super-wide-angle Camera 

Fishy Fantasy

Straight from the La Sardina fish market, Lomography brings you four stylish cameras that will take 

analogue lovers' hearts by storm. Meet El Capit·n, Fischer's Fritze, Sea Pride and Marathon, the first 

four colorful clones (with a 1000 more to come) of the brand-new La Sardina camera. La Sardina is a 

point and shoot camera, using 35mm film and equipped with a plastic wide-angle lens that enables 

pros and beginners to shoot beautiful Lomographs easily. No need for long explanations at your local 

lab, the processing is really easy due to the regular format of the shots. As different as these four 

models may be, they all have one thing in common - a crazy wide-angle plastic lens and the best lens 

ring of all time.

El Capit·n and Fisher's Fritze are also equipped with Fritz the Blitz, Lomography's newest and most 

powerful flash. Not only is this stunning flash the most powerful Lomographic flash ever, it also 

comes complete with 3 unique distance settings that allow you to set the power of the flash - giving 

you maximum creative control. This flash is also packaged with yellow, red and blue filters that will 

drench even the darkest pirate adventure in colorful light.

While its designs are flashy and stylish, the technical features of La Sardina are humbly reduced to 

the basics to enable even the greenest of greenhorns to make a first step into Lomography. Say hello 

to your new favourite camera!

Get it now! shop.lomography.com/cameras/la-sardina-cameras

Read more about the La Sardina Camera! microsites.lomography.com/la-sardina

See the galleries! microsites.lomography.com/la-sardina/galleries

Technical Details

Film Type: Standard 135 roll film

Exposure area: 36 x 24mm

Lens focal length: 22 mm 

Aperture: 1:8 

Angle of view: 88 degrees 

Focusing range: 0.6m - infinity 

Shutter speed:  N (1/100), B (bulb)   

Multiple exposure: Independent MX switch 

Flash contact: Unique Fritz the Blitz flash contact

Flash Sync: first curtain X-type synchronization 

Flash Battery: 1xCR123A

Tripod socket thread: Standard 1/4" tripod socket 

Cable release: Universal cable release socket

Retail price: El C·pitan, Fischer's Fritze with Fritz the Blitz Flash: EUR 89 / USD 99

Sea Pride, Marathon: EUR 49 / USD 59

WHAT THE HELL IS LOMOGRAPHY?   

http://www.lomography.com/about 

The Lomographic Society International is a globally active organization dedicated to experimental 

and creative snapshot photography. Boasting over a half-million members across the world, the 

concept of Lomography encompasses an interactive, vivid, blurred and crazy way of life.  

Through our constantly expanding selection of innovative cameras & photographic accessories, we 

promote analogue photography as a creative approach to communicate, absorb, and capture the 

world. Through the efforts and skill of our Lomographic Society members, we seek to document the 

incredible planet around us in a never-ending stream of snapshots - literally a global "Lomographic" 

portrait as seen through the eyes of countless individuals and cultures.

The Future is Analogue! 

xoxo

Be The Dice Man

Ever heard of the book called 'The Dice Man'?  Well the book tells the story of a psychiatrist who decides to make decisions based on a roll of a dice.  As you can imagine handing over your life to dice means anything can happen.

So Lomography Gallery London decided to base a workshop around this.  'Be the Dice Man with the Diana F+'.  The idea of the workshop incorporated the chance aspect of Lomography.  As a group we wondered the streets around Carnaby Street with a dice in one hand and a sheet in another telling us what to shoot depending on the roll of the dice.

(Taken with the Diana Camera on the Lomo Lomo Application on the iphone 4)

Some of the options available included: -

• Shoot a tourist
• Walk 15 steps, shoot up
• Shoot Love

Some of my photos are below: -

(A double exposure shot - Cupcake shop in the background with the Lomography stickers - taken with the Diana F+ with Flash)

(Another double exposure shot with the Lomography crew and Traffic People - one of my favourite shops - Diana F+)

(Some of the Lomo Workshop group - Diana F+)

(The prophecies 1 and 2 - Diana F+)

(Not sure what I was trying to do here! Diana F+)

(I had spun round 5 times and took the first thing I saw - double exposed though! - Diana F+)

Definitely a fun workshop and something I tried again today (more on that later).  Maybe one day I may use the dice to decide what lottery numbers I should choose!

xoxo

P.S.  The book is highly rated, so if you are looking for a book to read, give it a go xoxo

The new addition to my family......my Diana F+!

I thought I would introduce you to the new addition to my camera collection, the Diana F+.

(Taken from Lomo Lomo using the Diana camera on iphone 4)

I first came across Lomography when I went to Urban Outfitters and brought a Fisheye camera for my sister in law.  Nothing more came from this until I saw it in many places in my recent trip to Hong Kong and I came back and did some further digging.

Back in the early '60s, the Diana camera was a cult legend, famous for its dreamy, radiant, lo-fi images.  The Diana F+ is a new twist on the classic.  It uses 120mm film (yes, I didn't know what they were to start off with either), and the film is paper and not plastic like the 35mm film, normally a roll takes about 12 pictures which are of a square format.  I did debate for quite sometime if I wanted to get a camera which wasn't digital, but I did like the uncertainty.

(120mm film, yes a lot bigger....taken using the TiltShiftGen application on iphone 4, note the background is blurred which is one of the features from the application)

So the Diana F+ allows me take double exposures, if not triple exposures, use 35mm if I change the back of the camera, take pictures with sprockets (you know the holes on the negatives, the pictures would have these), take instant pictures (using an instant back) and change the lens of the camera...so lots to experiment with.

I first played around with it last week at a Lomography workshop (That will be another post), pictures to follow soon...I do hope they turn out well.

Have a look at the Lomography Site and maybe give it a go, you never know what photos you will get!

http://www.lomography.com/

xoxo